“We have two clear messages we would like millions of Americans watching the Super Bowl to know about BMW,” said Dan Creed, Vice President, Marketing, BMW of North America. “Even in the depths of the recession, BMW continued to invest in America, and as the global benchmark for clean diesel technology, we’re challenging stereotypes to show our advanced diesels are part of the future.”
Both these messages will be carried through BMW’s marketing efforts throughout the year. The Super Bowl advertisements also mark the debut of actor Chris Pine from Star Trek in 2009 and Unstoppable in 2010 as the voice of BMW.
- Feb 6, 2011
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